How Much Do iOS Keyword Installs Cost?
Appeak iOS keyword installs currently cost $0.15 to $0.30 per unit with a 5-install minimum. Compare tiers, example budgets, storefront checks and refund limits.
iOS keyword installs on Appeak currently cost $0.15 to $0.30 per delivered unit, depending on loyalty tier. The minimum order is 5 installs. A campaign budget is quantity multiplied by the displayed tier rate, but cost alone cannot predict whether an App Store search position will change.
Key takeaways
- Current iOS keyword-install pricing is $0.15-$0.30 per unit.
- The minimum order is 5 installs.
- Apple supports 175 App Store countries or regions, but the app and delivery market must both be available.
- Delivered units and rank outcomes are separate measurements.
What is the current iOS keyword-install price?
The public Appeak pricing table lists five loyalty tiers. As of August 14, 2026, the iOS keyword-install rate starts at $0.30 for Bronze and decreases to $0.15 for Diamond. Prices are shown before checkout, and the minimum quantity is 5.
| Loyalty tier | Price per iOS keyword install | 100-unit example |
|---|---|---|
| Bronze | $0.30 | $30.00 |
| Silver | $0.27 | $27.00 |
| Gold | $0.23 | $23.00 |
| Platinum | $0.20 | $20.00 |
| Diamond | $0.15 | $15.00 |
These examples cover Appeak delivery only. They do not include creative production, localization, Apple Search Ads, product work or other acquisition costs.
What changes the total campaign budget?
Three inputs set the order total: unit price, quantity and the number of keyword-storefront combinations. For example, 100 installs on one keyword at Bronze cost $30. Running the same quantity on two storefronts creates two separately measured campaign lines and costs $60.
The storefront matters operationally and analytically. Apple says a customer's Apple Account country or region determines the App Store they use. Apple's availability documentation lists 175 countries or regions. Before ordering, confirm that the app is live in the selected storefront and that the storefront appears in Appeak's order form.
Does a lower unit price mean a better campaign?
No. Unit price answers a purchasing question, not a ranking question. Apple controls App Store discovery, and its Developer Code of Conduct prohibits manipulating search, charts, reviews or referrals. Appeak therefore reports delivery and daily rank snapshots without promising a specific position.
A useful budget comparison asks whether the configured keyword, storefront and dates match the measurement plan. It should not compare vendors by an unsupported estimate of guaranteed positions or organic lift.
How do cancellation and refunds affect cost?
An active campaign can be cancelled while units remain undelivered. Eligible undelivered value is credited back to the Appeak wallet. Delivered units cannot be recalled, and a completed order is not refundable merely because a tracked keyword did not move.
This distinction keeps the commercial terms testable. Delivery status shows whether units were fulfilled. Rank tracking shows a daily observation. Neither proves that delivery caused a change, because metadata, paid campaigns, seasonality and competitors can move at the same time.
How should teams estimate a first test?
Start with the smallest budget that can answer a defined operational question. A 5-unit order can confirm app, keyword, storefront and delivery configuration. It is too small to establish a general relationship with ranking. For a larger test, document the baseline period and decide in advance which metrics will be reviewed.
Use iOS keyword install campaign pricing and pacing for the live commercial details. Then apply the baseline process in How to Measure App Store Rank Changes.
Frequently asked questions
What is the minimum iOS keyword-install order?
The minimum is 5 installs. Checkout calculates the total using your active loyalty tier.
Are iOS keyword installs cheaper at higher tiers?
Yes. The current range is $0.30 at Bronze to $0.15 at Diamond. Tier qualification is based on the platform's published loyalty rules.
Is rank tracking included?
Keyword orders include daily snapshots for the configured keyword and storefront from the order date. The snapshot is an observation, not a guaranteed result.
Can I receive a refund if rank does not change?
No. Ranking is not guaranteed. Eligible undelivered value can return to the wallet after cancellation, but delivered units are not refunded based on performance.
Does Apple allow paid manipulation of App Store discovery?
Apple's current App Review Guidelines say manipulation of App Store discovery is not permitted. Developers should review the official rule and assess risk before using any third-party service.
References
- Apple, Manage availability for your app on the App Store, retrieved 2026-08-14.
- Apple, App Review Guidelines, retrieved 2026-08-14.
- Apple, Acquisition in App Store Connect Analytics, retrieved 2026-08-14.
- Google Play, User Ratings, Reviews, and Installs, retrieved 2026-08-14, used for the cross-platform policy comparison.
Put it into practice
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